This trend prompts venue owners, promoters, and festival directors to step up their game to appeal to today’s fans. Consequently, live music is among the top music trends of 2018-Jay Z, Beyonce, and Ed Sheeran are among the artists who are on the roll of conquering world stadiums. According to sources, the revenue is projected to grow from 7.2 billion US dollars in 2015 to 9.1 billion by 2021-this proves a growing music engagement and consumption among the fans.
Did you know that Beyonce’s The Formation World Tour is considered as the highest-grossing tour in North America with over 2 million tickets sold, hitting a whopping revenue of 250 million US dollars, according to an article released by Billboard? The decline of the music industry since 2002 was overcome by the growth of the live music industry.
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